Under Armour Branded: Becoming Nike's Biggest Rival Brand

It's no secret that Nike is the powerhouse regarding branding and athletic wear. But Under Armour is quickly making a name for itself as one of Nike's biggest rivals. Under Armour branded merchandise can be found nearly as all major athletic wear outlets today.We will look at what has made UA so successful and how

Why Under Armour is surpassing Adidas and catching up to Nike

Under Armour vs Nike vs Adidas - Auburn Uniform Database

Under Armour Overtakes Adidas in U.S. Sportswear Market - WSJ

Nike, Adidas, and other sportswear brands are looking to China to

How Nike became No. 1. And how it plans to stay there

How Nike became No. 1. And how it plans to stay there

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Under Armour Restructures

Under Tech's Armour: How a synthetic sports apparel brand