DBApparel UK hired Sixty to promote lingerie brand Playtex to older women
![DBApparel UK hired Sixty to promote lingerie brand Playtex to older women](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/1272/cached.offlinehbpl.hbpl.co.uk/news/ORP/CFFFE941-E325-0EB1-15089B6377CCA209.gif)
DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
![](https://www.playtex.eu/on/demandware.static/-/Sites/en/dwe068609a/PLAYTEX/CMS/brand_history/section-1960-pe24-lg.png)
Playtex Brand History
Gilda & Pearl on LinkedIn: UK lingerie brand Gilda & Pearl gets B Corp Certification
![](https://i.ytimg.com/vi/FtBG3R7fGMg/sddefault.jpg?sqp=-oaymwEmCIAFEOAD8quKqQMa8AEB-AHOBYAC4AOKAgwIABABGGUgTihDMA8=&rs=AOn4CLDrwIy1ssH_9CGO9vS3OVACf_BH1A)
1960s Playtex Bra and Girdle Commercials
Lingerie Insight May 2012, PDF, Bra
![](https://www.playtex.eu/on/demandware.static/-/Sites/en/dwea8caf25/PLAYTEX/CMS/brand_history/section-1940-pe24-lg.png)
Playtex Brand History
Lingerie Insight May 2012, PDF, Bra
![](https://www.playtex.eu/on/demandware.static/-/Sites/en/dw75226990/PLAYTEX/CMS/brand_history/section-1932-pe24-lg.png)
Playtex Brand History
![](https://i.pinimg.com/474x/8f/41/3e/8f413ea12d149a0937938ac6d8a93bdb.jpg)
Pin on Historical Ads
![](https://www.theindustry.fashion/wp-content/uploads/2022/05/Misspap-x-Hirestreet-1024x576.jpg)
Show review: No sign of an uplift at INDX Intimate Apparel
![](https://www.theindustry.fashion/wp-content/uploads/2024/02/INDX-Intimate-Apparel-Feb-24-Bree-McKeen-founder-of-Evelyn-Bobbie-with-left-Alicia-Mederick-1.jpg)
Show review: No sign of an uplift at INDX Intimate Apparel
![](https://i.ebayimg.com/images/g/t50AAOSw46hbIp6c/s-l1600.jpg)
1986 print ad page -Playtex Thank Goodness it Fits BRA lingerie SEXY GIRL Advert
![](https://www.theindustry.fashion/wp-content/uploads/2024/02/INDX-Intimate-Apparel-Feb-24-Denise-Lesatele-and-Shazia-Akram-of-Peach-Petal-in-Alcester-Warwickshire-scaled.jpg)
Show review: No sign of an uplift at INDX Intimate Apparel
Lingerie Insight May 2012, PDF, Bra
![](https://www.playtex.eu/on/demandware.static/-/Sites/en/dw272a194a/PLAYTEX/CMS/brand_history/section-2011-pe24-lg.png)
Playtex Brand History