How Aerie Became a Retail Juggernaut
![How Aerie Became a Retail Juggernaut](https://observer.com/wp-content/uploads/sites/2/2021/12/GettyImages-1201683660.jpg?quality=80)
In 2014, Aerie committed to stop airbrushing photos of models. Since then, it has claimed body positivity as a fundamental part of its brand.
![](https://imageio.forbes.com/specials-images/imageserve/1188776765/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
Why Aerie Has Become American Eagle Outfitters' Most Important
MAGIC Returns to Nashville to Engage and Inspire Southeast Fashion
![](https://wwd.com/wp-content/uploads/2023/10/2023_10_30_The_Gateway_NYC_0074.jpg?w=1000&h=563&crop=1)
AEO Brands Open SoHo Store Featuring Aerie, American Eagle and
![](https://pkimgcdn.peekyou.com/87ce79e4d8990d738ddfb501f6925db7.jpeg)
Aerie Esping Facebook, Instagram & Twitter on PeekYou
![](https://imageio.forbes.com/specials-images/imageserve/1196587422/American-lingerie--women-swear--and-beauty-products-brand----/960x0.jpg?height=469&width=711&fit=bounds)
AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is
Building a Gen Z Juggernaut
![](https://www.ae.com/aerie-real-life/wp-content/uploads/2018/03/xu7a8883.jpg)
/aerie-real-life/wp-content/uploads/2018
![](https://www.ae.com/aerie-real-life/wp-content/uploads/2018/03/professional1.jpg)
/aerie-real-life/wp-content/uploads/2018
![](https://pkimgcdn.peekyou.com/2aec0c28710530695e74fbac3c25f977.jpeg)
Aerie Esping Facebook, Instagram & Twitter on PeekYou
See Inside American Eagle's Huge NYC Concept Store
![](https://www.aeo-inc.com/wp-content/uploads/sites/4/2021/02/Copy-of-Copy-of-the-road-to.png)
Aerie's Journey to $1 Billion - Early History - AEO-Inc
![](https://www.aeo-inc.com/wp-content/uploads/sites/4/2021/02/AERIE_810-3544-76.eps_.r150.jpg?w=683)
Aerie's Journey to $1 Billion - Early History - AEO-Inc
![](https://bostonglobe-prod.cdn.arcpublishing.com/resizer/rC2Q8my5hn27hdRjGbYBYhepE30=/960x0/arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/U3YSMWWXPVABTBG57XA5IOTX3I.jpg)
Victoria's Secret is out; women want comfortable underwear that