Ivy Park and Popeyes: Rival Collections Put the Spotlight on the Branding Power of Color - The Fashion Law

By way of an expansive collection of limited-edition and gender-neutral jumpsuits, track jackets, tunics, sports bra, biker shorts, and sneakers, among other things, Beyoncé made her highly-anticipated debut with adidas in January. The new collection marks the first time that the Grammy winner has held full control of her Ivy Park line, which she launched in 2016 as a joint venture with Topshop owner Sir Philip Green; she has since bought of Green. It also marks an opportunity for adidas to boost sales in the critical North American market.

Oct. 29-Nov. 4, 2023 by RedBookMKE - Issuu

Christiane Schuman Campbell on LinkedIn: Color branding and brilliant marketing. This piece has it all!

Brothers: On His Brothers and Brothers in History: Colt, George

Beyoncé's Ivy Park Adidas Line Is Sold Out, But Popeyes Is Here to Help

Peter Arkle's New Page for Popeye Magazine

BBTS Sponsor News: TF MP Lio Convoy, Predators, Harley Quinn, Iron Fist, The Shining and More - Transformers

january-2011

Popeyes spoofs Beyoncé's Ivy Park collection

Océane Carvalho on LinkedIn: Very interesting article on the power of Color Branding by The Fashion Law…