SAXX Underwear Launches 1st Immersive Shop-in-Store at Hudson's Bay Flagship in Toronto [Interview/Photos]

The pandemic put an earlier launch on hold for the brand which is now looking to open more retail locations in Canada.

Ladies and gentlemen: presenting our very own kingdom within the World's Largest Men's Underwear Department. SAXX is now available at

SAXX UNDERWEAR LAUNCHES ITS FIRST IMMERSIVE CONCEPT STORE AT HUDSON'S BAY IN TORONTO - MR Magazine

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SAXX Underwear® Life Changing Men's Underwear Canada

SAXX Underwear® Life Changing Men's Underwear

Slim Fit: form-fitting around the butt and thighs. Features a fly for easy access., Made for: The guy who's going places. Made using a quick-dry

SAXX QUEST Box Design Underwear

From the Droptemp Cooling Cotton Collection. Non-stop stretch cotton provides a natural fit that works 'round-the-clock without bagging out. Designed

Droptemp Cooling Printed Boxer Briefs

From the Vibe Super Soft Collection. This best-selling style comes in a slim fit and is made from a breathable, moisture-wicking fabric that’s so soft

Vibe Super Soft Good Times Boxer Briefs

Multi-packs – Men's Underwear – SAXX Underwear Canada

SAXX Underwear Snooze Jogger Pants - Mens

SAXX Underwear 2-Pack Droptemp Cooling Cotton Slim-Fit Boxer Briefs - Mens

SAXX UNDERWEAR LAUNCHES ITS FIRST IMMERSIVE CONCEPT STORE AT HUDSON'S BAY IN TORONTO - MR Magazine

How it feels to wear our new SAXX underwear.