Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

Playtex seduces women in their 50s

PLAYTEX Women's Lingerie, Comfort & Support bras, Shapewear

Brand history

The Unstoppables: How brands can engage with the over-50s

SOLID YEAR ON HORIZON AS INNERWEAR VENDORS COUNT THEIR BLESSINGS By..

1984 Playtex Discretion Bras Ad - Won't Show More-DV0837

BrandAlley extends into beauty, home and travel

Lingerie Insight - September 2011 by XXX DW Releasers Extra

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Playtex seduces women in their 50s