A Trans Man Stars in an Inclusive New Subway Ad for Period Underwear Brand Thinx
Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York
Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York's Union Square station today, the brand has represented exactly that.
Why this panty ad was too racy for the subway
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Women aren't the only people who menstruate
A Trans Man Stars in an Inclusive New Subway Ad for Period Underwear Brand Thinx
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Branding in a age of controversy
Glossy: The Direct-to-Consumer Era, Thinx
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How Thinx Got Its Provocative Ads on the New York City Subway
These Ads for Period Underwear Aren't Too Risqué for the NYC Subway After All
Mother Nature as Brand Strategy: Gender and Creativity in Tampax Advertising 2007–2009, Enterprise & Society
