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Target is now forced to lock up its UNDERWEAR brand 'Pair of Thieves' as it tries to crack down on rampant theft after CEO said it has lost a staggering $500 MILLION

Target is now forced to lock up its UNDERWEAR brand 'Pair of Thieves' as it  tries to crack down on rampant theft after CEO said it has lost a  staggering $500 MILLION

Target has placed underwear by the aptly-named brand Pair of Thieves under lock and key at its White Plains, New York store in a bid to clamp down on shoplifting.

Target shopper scoffs at locked-up underwear: 'I'm gonna go commando now

Free the underpants,' demand Target shoppers after wild new anti-theft measures in store leave them baffled

Pair of Theives? : r/Target

Damn it's crazy!' fumes Target customer shocked to find even 'socks and undies' locked up in anti-theft crackdown

Free the underpants,' demand Target shoppers after wild new anti-theft measures in store leave them baffled

Police Search for alleged underwear thief

Disgusting,' Target and Walmart shoppers fume at embarrassing anti-theft measure causing '10-minute' wait for underwear

Target shoppers call out irony after Pair of Thieves underwear locked behind glass as shoplifting rages out of control

Target Locks Up Its 'Pair of Thieves' Underwear due to uptick in theft