This Underwear Brand Wants Women to Be Unapologetic About Peeing

Icon’s “Piss Off” campaign celebrates bold, brave women.
Icon's Piss Off campaign celebrates bold, brave women.

Madeline Langfitt

56 Tone of Voice ideas tone of voice, packaging design inspiration, packaging design

56 Tone of Voice ideas tone of voice, packaging design inspiration, packaging design

This Underwear Brand Wants Women to Be Unapologetic About Peeing Themselves

Madeline Langfitt

This Underwear Brand Wants Women to Be Unapologetic About Peeing Themselves

This Underwear Brand Wants Women to Be Unapologetic About Peeing Themselves

56 Tone of Voice ideas tone of voice, packaging design inspiration, packaging design

56 Tone of Voice ideas tone of voice, packaging design inspiration, packaging design

This Underwear Brand Wants Women to Be Unapologetic About Peeing Themselves