Comfort Brand Unveils New Logo at Choice Hotels' Annual Convention

Choice Hotels' Comfort brand revealed a new logo to thousands of franchisees at the company's annual convention taking place in Las Vegas from May 1-3. The unveiling marks a milestone for the brand which has been making updates nationwide since committing to change seven years ago. 

Comfort by Choice

Comfort Hotel Brand Successfully Opens More Than One Hotel Per Week in 2017

Choice Hotels goes hostile in $8 billion takeover bid for Wyndham

CHOICE HOTELS EMEA UNVEILS FIRST HOTEL TO COMPLETE BRAND REFRESH AT THE COMFORT HOTEL PRAGUE, News

Choice Hotels launches Comfort Hotel Vista Lucknow, Hospitality News, ET HospitalityWorld

Choice Hotels India launches Comfort Inn Rishikesh - BW Hotelier

Choice Hotels International 67th Owner & Franchisee Convention Concludes, Setting the Roadmap For Franchisee Growth Through 2023 and Beyond - May 1, 2023

The Best Hotels in the World: 2023 Readers' Choice Awards

Choice Hotels rolls out ad campaign starring Keegan-Michael Key: Travel Weekly

Choice Hotels Annual Global Convention

Choice Hotels Launches Nationwide Advertising Campaign

Wyndham rejects Choice Hotels' $7.8 billion takeover bid