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JCPenney Logo: When Brand Identity Changes Can Do Harm

JCPenney Logo: When Brand Identity Changes Can Do Harm

JCPenney is one of the largest retail empires in the United States. The company has been known throughout its history for many great innovations, and it is one of the

Sustainability, Free Full-Text

Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

J.C. Penney Reverts To Old Logo In Attempt Regain Customers

The Complete History Of The JCPenney Logo - Hatchwise

Remote Sensing, Free Full-Text

The Complete History Of The JCPenney Logo - Hatchwise

The Complete History Of The JCPenney Logo - Hatchwise

JCPenney Logo, symbol, meaning, history, PNG, brand

JCPenney Logo: When Brand Identity Changes Can Do Harm

35 Examples of Rebranding Fails And What We Can Learn From Them

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Does JCPenney Still Sell Home Appliances After Brand Identity Changes?

Search Optimization and Its Dirty Little Secrets - The New York Times