Bonds breaks its silence on backlash to 'woke' ad featuring non-binary model with a beard wearing a bikini

The iconic Australian underwear brand used two non-binary models with
The iconic Australian underwear brand used two non-binary models with 'they/them' pronouns to advertise its $18.99 'Retro Rib™ Seamless Tonal Hi Bikini' as part of its Pride 2024 range.

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Billy Bragg on X: As far as I know this beardy, hairy, big balled They/Them hasn't sexually assaulted any women so if everyone could just be respectful of their identity and use

Seafolly unveils female brand ambassador amid backlash over non-binary model

Seafolly announces stunning model Steph Claire Smith is the new face of the swimwear brand - after PR disaster with non-binary influencer

Anti-trans pundits threaten to boycott Bonds over non-binary model

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Beer, bikinis, and backlash: Head of non-woke marketplace calls out Miller Lite for latest feminist ad

Iconic swimwear brand hires non-binary activist with a beard for new campaign

Seafolly announces stunning model Steph Claire Smith is the new face of the swimwear brand - after PR disaster with non-binary influencer