Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles
![Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles](https://hellogiggles.com/wp-content/uploads/sites/7/2016/03/09/aerie.jpg?quality=82&strip=all)
![](https://wwd.com/wp-content/uploads/2022/03/Aerie-Spring-22_Courtesy-of-Aerie.jpg?crop=0px%2C164px%2C1080px%2C604px&resize=1000%2C563)
Aerie Has Found Its Happy Spot Online — and IRL, Too
This woman proved with a click of a button just how easy it is to photoshop your body on Instagram
![](https://image.cnbcfm.com/api/v1/image/105260105-GettyImages-873582916.jpg?v=1532563627)
Aerie is a standout with body positive ads and real models
![](https://cdn.trendhunterstatic.com/thumbs/422/aeriereal-role-model.jpeg?auto=webp)
Body-Positive Lingerie Campaigns : #AerieREAL Role Model
![](https://img.buzzfeed.com/buzzfeed-static/static/2016-05/13/11/campaign_images/webdr15/aeries-body-positive-message-sent-sales-skyrocket-2-14134-1463154266-6_dblbig.jpg)
Aerie's Body Positive Message Sent Sales Skyrocketing
![](https://miro.medium.com/v2/resize:fit:978/0*7m-fIARbJDqabU3g.jpg)
aerie Real Campaign: Body Positive or Body Shaming?, by Cassidy Crawford
![](https://grewallevymarketing.files.wordpress.com/2018/09/lo-res_71927712-s.jpg)
Raw and Untouched, Aerie New Campaign Showcases Real Women Coping with Difficult Challenges
Aerie's New Unretouched Body Positive Campaign Is Everything, News
![](https://static1.businessinsider.com/image/5a66237b00d0ef20008b4773-900/26952133101551638776810163135904268567817142o.jpg)
Calvin Klein
![](https://miro.medium.com/v2/resize:fit:1400/1*haJAhe3d91iJ2KviG9ru1A.png)
The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart