Lux Industries breaks the gender stereotype by associating with

Lux Industries has roped in woman celebrity Jacqueline Fernandez to promote its men’s innerwear brand, Lux Cozi. To this effect

Fashion industry continuously perpetuates black urban stereotype - The Daily Orange

Gender inequality in media and entertainment

Lux Industries Passionate In Marketing

Lux Industries breaks the gender stereotype by associating with woman celebrity Jacqueline Fernandez to promote products of Lux Cozi

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References Emerald Insight

These designers prove that fashion is bored of gender norms

Equal Opportunity Act of 1995

Lux Cozi ropes in Vijay Deverakonda as its brand ambassadorfor the South

Shattering Gendered Marketing