Gymshark forget digital and physical, hybrid or phygital instead start with the customer, and how their experience can flow more positively, personally and profitably. - Peter Fisk
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Gymshark, the activewear brand created by Ben Francis has grown rapidly over recent years, largely serving a young audience, selling online direct, powered by social influence. It started out by drop shipping bodybuilding supplements online, before branching out into designing and producing its own line of activewear on a made-to-sell basis. By 2016, Gymshark was […]
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Gymshark forget digital and physical, hybrid or phygital instead start with the customer, and how their experience can flow more positively, personally and profitably. - Peter Fisk
![](http://www.peterfisk.com/wp-content/uploads/2017/10/Peter-Fisk-portada-2-300x194.png)
Biography - Peter Fisk
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Peter Fisk, Inspiring Business Author, Professor and Speaker
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Biography - Peter Fisk
![](https://www.peterfisk.com/wp-content/uploads/2023/07/sWtsgH4Efm4Z.jpg.webp)
Gymshark forget digital and physical, hybrid or phygital instead start with the customer, and how their experience can flow more positively, personally and profitably. - Peter Fisk
![](https://www.peterfisk.com/wp-content/uploads/2023/07/gyms.webp)
Gymshark forget digital and physical, hybrid or phygital instead start with the customer, and how their experience can flow more positively, personally and profitably. - Peter Fisk
![](https://www.peterfisk.com/wp-content/uploads/2023/07/U-thbNgG_KGj.jpg.webp)
Gymshark forget digital and physical, hybrid or phygital instead start with the customer, and how their experience can flow more positively, personally and profitably. - Peter Fisk
What makes an inspiring business purpose?