Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

FanDuel, DraftKings Try to Reach Women Sports Fans

There is a real and growing demand for more women's sport in the UK - Nielsen Sports

Women's sports slowly gaining in popularity - New York Amsterdam News

Global popularity of football on the rise

Female Athletes Who Have Brought Women's Sports to the Next Level

The Olympics Is the Biggest Platform for Gender Equality in Global Sports

Gender Inequality in Sports Statistics 2024

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Federer wants ATP and WTA to merge into one governing body

Invest in Women's Sports - Athelo Group