Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

The specialist running store has been given a new look by Bruce Mau Design, which aims to position it as a brand for people beyond the “dedicated runner”.

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Design Week's most popular news stories of 2017 - Design Week

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Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week